Saddle up and step onto the Innovation Trail — a signature Cowtown experience where creativity, technology, and opportunity meet the spirit of the West.

The Innovation Trail is a growing space at Cowtown designed to bring together companies, universities, FIRST teams, and community partners in an interactive, come-and-go format. Teams can explore emerging technologies, learn about future pathways, and engage in hands-on activities — all while taking a break from the competition floor.

Whether you’re discovering new tech, talking with colleges, or just enjoying the experience between matches, the Innovation Trail is a place to explore, connect, and get inspired.

This year’s Innovation Trail is still growing, with additional companies, colleges, and teams actively being invited to join. Check back often — new partners and activities may be added as plans continue to take shape.

Colleges, Universities, and Trade Schools

Companies

Teams